Exterior signage
design
What we do
Exterior signage is most of what the sign industry builds and most of what a business buys. Together these signs are how a building says who is inside, and they do that work in the two or three seconds a driver gives them.
We design that set and document it: concepts drawn against the actual elevation, materials and lighting specified, and the code checked before anyone falls in love with a sign the city won't allow. It's the exterior side of our signage design work.
Channel letters
Face-lit, halo-lit, and raceway letter sets drawn with the detail shops and cities check.
Learn moreMonument signs
Masonry, post-and-panel, and lit monuments at the property edge, drawn to permit.
Learn moreWall signs
Storefront signs, cabinets, painted graphics, and building letters designed on the actual elevation.
Learn moreDimensional signs
Cut letters, dimensional logos, and blade signs that read by depth and shadow.
Learn more
Who we work with
Sign companies
White-label design and documentation for shops busy building. We draw, you fabricate, and your client never knows we were involved.
Architects & designers
Signage and wayfinding documented to sit inside your set, on your schedule, drawn to the standard the rest of your drawings hold.
Facilities & property teams
Wayfinding and sign standards for campuses, portfolios, and multi-building sites that have outgrown the signs they started with.
Brands & retailers
Sign programs that hold the brand across every location and bend to each local code, without ever losing the look you built.
Exterior signage, answered
Didn't find your question? Ask us directly — straight answers, no runaround.
- What counts as exterior signage?
- Any sign that lives outside the building: channel letters, wall and fascia signs, pylons and pole signs, monuments, post-and-panel, blade signs, and the site signage in between. If it's exposed to weather, wind load, and the sign code, it's exterior signage, and it gets drawn to a different standard than anything hanging in a lobby.
- Channel letters or a cabinet sign, how do we decide?
- Letters are individually built and lit, and a cabinet is one illuminated box. The building, the landlord's criteria, and the brand make the call, and when it's close we show both against the actual fascia. The full decision lives on the channel letters and wall signs pages.
- Do you design pylon signs?
- Yes, drawn to the height and area the code allows, with tenant panel layouts and the structural coordination a tall sign needs. The full picture is on the pylon signs page.
- Do you fabricate or install exterior signs?
- No. We design and document, and any qualified shop can bid and build from the set. That's deliberate: the drawings spec what the project needs rather than what one shop's equipment prefers, and you keep control of the fabrication bid.
- What permits does an exterior sign need?
- Nearly every exterior sign needs a sign permit checked against area, height, and setback, and a lit sign usually adds an electrical permit. Some jurisdictions layer design standards on top. We draw the permit submittal package to the local checklist so it goes in complete the first time.
Read more
Good signage starts
with a conversation.
Every project is different. Let’s talk about yours.