How we work together.
Discovery
We start by understanding your space, your audience, and your goals. Site visits, stakeholder interviews, and competitive analysis give us the context we need to design signs that actually work.
- Site analysis
- Stakeholder interviews
- Project brief
- Code & zoning review
- Existing conditions survey
- Audience mapping
Strategy
Before we touch design software, we map out the wayfinding logic. Where do people enter? What decisions do they need to make? What’s the hierarchy of information? This strategic foundation prevents costly revisions later.
- Wayfinding strategy
- Sign location plan
- Message schedule
- Sign type matrix
- Hierarchy framework
- Nomenclature system
Design
Now we design—with fabrication in mind from the start. You’ll see concepts that aren’t just beautiful, but buildable within your budget. We iterate based on your feedback until we get it right.
- Design concepts
- Material specifications
- Budget estimates
- Color & finish palette
- Typography system
- Mockups & renderings
Documentation
Detailed fabrication drawings, material specifications, and installation guidelines. Everything your sign company needs to build exactly what we designed—no guesswork, no surprises.
- Fabrication drawings
- Specifications
- Installation guide
- Permit packages
- Bid-ready files
- QA checklist
What you can expect.
You work straight with the people who actually design your project, the same hands that know what it costs to build and what a city will permit. No layers in between, and nothing about your job that you have to chase down.
Straight talk.
No jargon, no runaround. If something won’t work, we’ll tell you why and what will work instead.
Budget respect.
We design for your budget, not against it. Fabrication-aware design means fewer surprises and better value.
One point of contact.
You work directly with us, the actual people designing your project. No account managers, no handoffs.
Good signage starts with a conversation.
Every project is different. Let’s talk about yours.