Here’s how we charge.
By the project
You’ve got a clear vision. We’ll scope it together before any work starts. One price, clear deliverables, defined revision rounds, and milestone-based payments. No overages, no surprise invoices, no awkward scope-creep conversations halfway through.
Full signage design packages, wayfinding systems, production documentation, permit-ready submittals.
By the hour
For work that doesn’t fit a neat box. Consulting calls, code and permit research, vendor coordination, design reviews, quick-turn tasks. You get exactly the time you need, billed in 15-minute increments with monthly invoicing. No minimums.
Design consulting, code research, vendor coordination, one-off design tasks, project troubleshooting.
On retainer
For teams that need regular design support without the overhead of managing individual projects. Dedicated monthly hours, priority scheduling, and a consistent partner who already knows your brand, your standards, and how you work.
Sign companies needing ongoing white-label design, agencies with recurring signage needs, brands managing multiple locations.
What shapes the number.
We quote based on the actual scope and complexity of your project. Here’s what we’re looking at when we put a proposal together.
Project complexity
A single storefront sign and a 40-location wayfinding system are different animals. Complexity drives timeline and effort.
Number of sign types
Each unique sign type requires its own design development, from concept through production-ready files.
Code and compliance
Some municipalities are straightforward. Others require significant research, variance applications, or landlord approvals.
Level of documentation
Design concepts are one thing. Full production documentation with specs, materials callouts, and installation details is another.
What you can expect
Straight talk
No jargon, no runaround. If something won’t work, I’ll tell you why and what will work instead.
Budget respect
I design for your budget, not against it. Fabrication-aware design means fewer surprises and better value.
One point of contact
You work directly with me—the person designing your project. No account managers, no handoffs.
Good signage starts with a conversation.
Every project is different. Let’s talk about yours.